Convenience and competitive advantage – how PPS Turnkey Furniture Packages have added value to one of Brisbane’s premier inner city apartment developments

About The Client

Spire Residences is perfectly located in the beating heart of the Brisbane CBD, surrounded by the best shopping, dining and entertainment that the vibrant inner city has to offer. At home, all Spire occupants and guests can enjoy the stunning rooftop infinity pool, alfresco terrace and additional amenities, including communal spaces defined for work and play, and a handy concierge service. All of this comes together to create a superior urban lifestyle, accessible from Spire’s stunning collection of luxurious one and two-bedroom apartments.

The Challenge

Spire Residences needed to attract both owner occupiers, astute investors and quality tenants, and to secure ongoing rental yields that would outlast fears of oversupply in the local market. It is no secret that the Brisbane inner city apartment market is incredibly competitive, and even a development of this scale and luxury would need an additional benefit to stand out from the crowd.

Rental Yield Units in Brisbane City

Rental Market Demands for Units in Brisbane City

The Solution

To appeal to investors and tenants, the requirements of buyers seeking an inner city apartment were canvassed. The top 10 features were:

  1. Location
  2. Safety and Security
  3. Within School District
  4. Occupancy Ready Condition
  5. Appliances Included
  6. New or Newly Renovated Building
  7. Well Maintained Building
  8. Open Floor Plan and Storage
  9. Outdoor Space
  10. A Co-operative Landlord

‘Occupancy Ready Condition’ and ‘Appliances Included’ are amongst the top 5 features, and both can be addressed by offering a collection of fully furnished apartments. A sustainable and cost-effective furnishing strategy would deliver Spire Residences a strong competitive advantage in the Brisbane market.

PPS Tailored Furniture Solutions were approached to supply a full turnkey furniture package that would provide Spire Residences, its investors and tenants, with an affordable and quality solution. As industry leaders of the supply of high density residential furniture, PPS was excited to be given the opportunity to be a part of this luxury Brisbane development.

Using integrated design, procurement and manufacturing principles, PPS developed full turnkey furniture packages, custom-made for Spire Residences. Installation of the furniture was commenced and completed as soon as construction was finished in late 2017.

Results, Return on Investment and Future Plans

So far, of the total 360 apartments at Spire Residences, over 50have chosen turnkey furniture packages from PPS. This number continues to swell as demand increases. Each of Spire’s new investors has been able to rely on the professional before and after sales service. More importantly, PPS has cemented Spire Residences with a competitive and lasting advantage in Brisbane’s residential landscape, offering an increased return on investment.

Lachlan Grantley of Consolidated Properties attests to the value of the turnkey furniture packages offered by PPS:

“The furnished apartments in our recently completed Spire Residences development are achieving $150-$170 more per week, There’s a strong demand for inner-city furnished apartments.”

Lachlan Grantley, Consolidated Properties Head of Residential Property

Quality Turnkey Furniture Packages

Do you require furniture solutions for your development? PPS are market leaders in delivering quality turnkey furniture packages and providing exceptional end-to-end service, from start to finish.

Our clients include:

  • ASX listed developers
  • Private and international developers
  • Hotel operators
  • Property managers and serviced apartments
  • Leading sales & project marketers

PPS Services include:

  • Assessment of floor plans to compile required turnkey furniture package quotes
  • Production of high level marketing collateral to assist the project sales process
  • Full concept and design service
  • Manufacturing and procurement
  • Full installation service

To enquire how PPS can assist you with your quality turnkey furniture packages, call today on 1300 884 914 or email at info@ppsaustralia.com.au